The New School at Parsons

Khary Simon was invited to create a learning series at Parsons School of Design | The New School that explores the relationships between marketing, brand perception, communication, and brand value as a system in the fashion industry. Through this discussion, students engage in brand discussions, rebuilds and they address contemporary issues related to communicating the core values and codes of a brand.

The challenge of this lecture series is to rewrite the brand story to create new realities for the next generation of thinkers.